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Top 4 Benefits: Why Tailgater Towels?

  • Maximum Brand Exposure
    Custom designs turn every Tailgater Towel® into a billboard for your logo, waved high by fans all game day. These Tailgater Towels® make a lasting impression.
  • Engage Fans Like Never Before
    Make an impact with our lightweight and durable Tailgater Towels®. They are perfect for fellowship with family & friends, rallying cheers, sparking excitement, and building community spirit.
  • Practical & Memorable Swag
    Fans love useful giveaways—our super absorbent, quick-drying terry cloth & microfiber Tailgater Towels® double as cooling cloths or cleanup gear, ensuring they’re kept and reused. The Tailgater Towel® is a great collector’s item.
  • Cost-Effective Impact
    Starting at just $1.50 per towel (depending on quantity ordered), you get a high-quality, custom-branded item that delivers a large ROI without breaking the budget.
Get Your Free Quote


tailgater towel hanging in kitchen

How It Works: Get Your Custom Tailgater Towels® in 3 Simple Steps

  • laptop iconDesign Your Vision: Work with our team to create a bold, unique design featuring your logo, team colors, or event theme—perfect for tailgate vibes.
  • calendar iconPlace Your Order: Choose your quantity and let us handle production with a fast turnaround to meet your event timeline.
  • microphone stand iconRally the Crowd: Hand out or sell towels at your tailgate—watch fans wave them proudly, boosting your brand and energizing the day.
Why It Works: Tailgater Towels aren’t just swag—they’re a fan favorite that keeps your brand front and center long after the event ends.


Has It Worked?

Real Success at the Tailgate: Local TV Station at Collegiate Football Tailgate

A local TV station wanted a unique product to boost revenue, brand their news product, and add value for advertisers. Their goal? Create a collectible giveaway that would become an annual tradition.

They chose Tailgater Towel®, distributing 10,000 custom-branded towels at a collegiate football game’s tailgate. The result? Now in its 8th year, the promotion delivers:

  • Incremental Revenue: Selling ad space on towels generates extra ad dollars yearly, with sponsors eager to join.
  • Added Value: Advertisers get logos on 10,000 Tailgater Towels®, boosting their visibility among fans.
  • Fan Tradition: Tailgater Towels® become collectibles, driving excitement and engagement season after season.

This promotion proves Tailgater Towels® are more than swag—they’re a revenue-driving, brand-building powerhouse.


tailgate group
“The Tailgater Towel® exceeded our expectations…again! 10 years in a row. We generated over $500k in incremental and new business.”

“By far one of the best turn-key promotions we’ve ever done – what a great concept.”

Ready to Score Big at Your Next Tailgate?

Fill out the form below, and our team will reach out to kick off your custom Tailgater Towel® order. Let’s make your brand the talk of the parking lot!




Got Questions? We’ve Got Answers.

  1. How fast can I get Tailgater Towels® for my event?
    Standard production takes 2-3 weeks post-design approval, with rush options to meet game-day deadlines.
  2. Can I include multiple sponsor logos?
    Yes! Our technology-advanced printing lets you feature multiple logos or ads for a revenue boost.
  3. How does the Tailgater Towel® help my sponsors?
    They’re high-visibility branding tools fans use and keep, delivering lasting ROI for advertisers.
  4. Are these towels durable for outdoor events?
    Yes! Our terry cloth & microfiber Tailgater Towels® are durable, super absorbent, and quick-drying, built to handle tailgate spills, sweat, and game day excitement.
  5. Can I see a design before ordering?
    Absolutely! We’ll provide a free digital mockup to ensure your Tailgater Towel® matches your tailgate vision.
  • Shelf Extenders/Displays