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Top 4 Benefits: Why Tailgater Towels®?

  • Electrify the Crowd
    Vibrant towels get patrons waving during epic concert moments, tying unforgettable nights to your brand.
  • Boost Your Brand
    Your logo on towels creates swag that patrons love, with 89% recalling the advertiser years later.
  • Drive Revenue
    Sell sponsor ad space on towels, turning swag into a profit center while amplifying their brands.
  • Useful Swag
    Quick-drying microfiber towels handle spills or cool patrons down, and can be kept for years, extending your reach.
Get Your Free Quote


tailgater towel hanging in kitchen

How It Works: Get Your Custom Tailgater Towels® in 3 Simple Steps

  • laptop iconDesign Your Vision: Craft towels with your logo or event theme, making your brand unforgettable.
  • calendar iconPlace Your Order: Choose your quantity and let us handle production with a fast turnaround to meet your event timeline.
  • microphone stand iconRally the Crowd: Hand out Tailgater Towels® to spark crowd energy and keep your brand in patrons’ hands for months after the event finishes.
Why It Works: Tailgater Towels aren’t just swag—they’re a fan favorite that keeps your brand front and center long after the event ends.


Has It Worked?

Why Branded Merchandise Works

Industry research proves promotional products like Tailgater Towels® boost your brand:

  • High Brand Recall: 89% of recipients remember the advertiser years later.1
  • Memorable Messaging: 76.2% recall the product, advertiser, and message.2
  • Increased Loyalty: 52% are more likely to do business again.3
  • Long-Lasting Impact: 70% keep items for over a year.4

Sources:
1 PPAI, "Effectiveness Of Promotional Products As An Advertising Medium," 2009.
2 PPAI, as reported by Pens.com
3 PPAI, as reported by Catchfire Marketing
4 PPAI, 2021 Consumer Study Report, as reported by Promotional Products Work!.


crowd in a dark concert with towels
“The Tailgater Towel® exceeded our expectations…again! 10 years in a row. We generated over $500k in incremental and new business.”

“By far one of the best turn-key promotions we’ve ever done – what a great concept.”

Ready to Rock Your Next Event?

Fill out the form to create custom Tailgater Towels® that make your venue unforgettable!




Got Questions? We’ve Got Answers.

  1. Are towels practical for bars?
    Tailgater Towels® are ultra-absorbent and quick-drying, ideal for spills or hot nights.
  2. How fast can I get towels for my event?
    Standard production takes 2-3 weeks post-design approval, with rush options to meet game-day deadlines.
  3. Can I include multiple sponsor logos?
    Yes! Our technology-advanced lets you feature multiple logos or ads for a revenue boost.
  4. How do towels help my sponsors?
    They’re high-visibility branding tools fans use and keep, delivering lasting ROI for advertisers.
  5. Are these towels durable for outdoor events?
    Yes! Our terry cloth & microfiber Tailgater Towels® are tough, absorbent, and quick-drying, built to handle tailgate spills, sweat, and excitement.
  6. Can I see a design before ordering?
    Absolutely! We’ll provide a free digital mockup to ensure your Tailgater Towel® matches your vision.